Brands need to stop treating influencers like ad placements and start treating them like true equity partners.

Businesses that engage in direct marketing will be very familiar with the Spam Act and the Do Not Call Register Act. Currently, it looks like these will not be updated as part of the Privacy Act ...

UK-based payments platform Paysafe has agreed to sell the assets of its direct marketing payment processing unit, Paysafe Direct to omnichannel payments provider, KORT Payments. Financial terms of the ...

Investopedia / Michela Buttignol Telemarketing is the direct marketing of goods or services to potential customers over the telephone, Internet, or fax. Telemarketing may either be carried out by ...