Disney, Paramount and Universal are willing to pony up $7.5 million-$8 million for a 30-second trailer spot during this ...

Major movie trailers, including Marvel’s Fantastic Four, Jurassic World Rebirth, and The Smurfs with Rihanna, will debut at ...

The strength of any memorable movie lies in its chief antagonist. Yes, we all like to cheer for Luke Skywalker, Batman, or Professor Van Helsing. But what kind of movies might these heroes find ...

There is no doubt that artificial intelligence is transforming the globe. It has even opened up a whole new world for the ...

The Oscars telecast is a three-hour infomercial for the movie business. But Hollywood is hardly in a celebratory mood.

Max got plenty of afterglow from the big “Hacks” best comedy Emmy win this fall, but series producer Universal TV would ...

Kansas City Chiefs are set to face the Philadelphia Eagles in Super Bowl LIX, aiming for their fourth win since 2020. Major ...

Studios are set to debut major movie trailers during Super Bowl LIX, with Disney, Universal, and Paramount leading the charge ...

"Dog Man," an animated adventure, will sniff and scratch its way to the top of box office charts over the weekend.

Movies are some of the most entertaining forms of media. A book can’t tell a story in the same shortened format cinema does, ...

Anyone could make a mistake in thinking that the “fiction” bit of science fiction absolves the genre of any responsibility to ...

PreApps has worked with various clients in the mobile app industry, including Facebook, Google, Microsoft, Amazon, Adobe, ESPN, Disney, Warner Bros., Sony, and NBC Universal. Helps clients build hype ...