The elf Pawer Grip Primer Dog Toy is a limited-edition plush dog toy based on the primer; and it’s selling out fast. It’s a ...

Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales ...

ELF's CEO, Tarang Amin, said that "consumer mindset" was focused on the LA wildfires and "uncertainty around the TikTok ...

(Reuters) - Elf Beauty's (ELF) shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales and profit forecasts, citing weak demand in the mass ...

If your girlfriend or wife loves makeup products, we have a few gift suggestions for you. Elf Cosmetics is coming up with ...

"Explore Looksie to watch Jo Steel bring body paint, makeup, and special effects masterpieces to life." ...

Budget beauty brand ELF Beauty said demand for the beauty industry was weaker in January because of uncertainty over the banning of TikTok. The company's latest quarter, which ended on December 31 ...

(Reuters) - Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales and profit forecasts, citing weak demand in the mass beauty ...

Ashley Rebecca is an NYC-based makeup artist and a writer for InStyle covering makeup, skincare, and haircare. Start off your celebration right with shimmering metallic eyeshadow that makes a ...

The pressed powder formula can be used on its own as a foundation, on top of makeup for more coverage, or to touch up. It delivers a blurred, soft-focus glow. The formula is vegan and cruelty-free.

Some wear makeup to naturally enhance their features and appear as if they hardly have anything on. Others prefer to dream up a full beat that entirely transforms their look (and mood).