From the sporting side to commercial elements, the U.S. women’s national team coach said, the women’s game will benefit from an approach different than the men’s game.

Emma Hayes began with a powerpoint, but soon ditched it and spoke from the heart. She was outlining her paradigm-shifting vision for U.S. soccer. She’d been refining it for months, but really, she said,

Emma Hayes has conquered a lot of challenges over the years as a soccer coach, a mother, and as a human. But there is one she hasn’t solved yet, and it has lingered for much of her career. Why is it that so much of how women play soccer is based on how men play it?