Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

Young, vibrant personalities are part of On's foray into tennis sponsorships that feature young, charismatic athletes from ...

Tim Henman faced Roger Federer, Rafael Nadal, and Novak Djokovic in their teenage years - and thought one of them wasn't ...

Roger Federer is set to feature in a big-money primetime advert during Sunday’s Super Bowl between the Philadelphia Eagles ...

Roger Federer, Rafael Nadal, and Novak Djokovic are undisputed tennis royalty, but having faced all three on their way up, ...

Rafael Nadal has equal admiration for Roger Federer and Novak Djokovic as the trio pushed each other to unprecedented heights ...

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

Djokovic embraced ten consecutive seasons with one Major semi-final, ruling the most notable tennis scene between 2011 and ...

Spanish tennis legend Rafael Nadal reflected on his iconic rivalries with Roger Federer and Novak Djokovic, sharing how they ...

Eight-time Wimbledon champion Roger Federer had an incredible rivalry with Novak Djokovic and Rafael Nadal. However, the ...

It's Roger Federer's wholesome attitude to life that makes him such an attractive prospect for sponsors and marketing opportunities. He was a gentleman player too, which was the source of his ...

In recent years, Novak Djokovic has become the holder of most men's tennis records. The Serbian legend has had fewer injuries ...