Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

Young, vibrant personalities are part of On's foray into tennis sponsorships that feature young, charismatic athletes from ...

Tim Henman faced Roger Federer, Rafael Nadal, and Novak Djokovic in their teenage years - and thought one of them wasn't ...

Roger Federer is set to feature in a big-money primetime advert during Sunday’s Super Bowl between the Philadelphia Eagles ...

Roger Federer, Rafael Nadal, and Novak Djokovic are undisputed tennis royalty, but having faced all three on their way up, ...

Spanish tennis legend Rafael Nadal reflected on his iconic rivalries with Roger Federer and Novak Djokovic, sharing how they ...

Djokovic embraced ten consecutive seasons with one Major semi-final, ruling the most notable tennis scene between 2011 and ...

Roger Federer's agent Tony Godsick says the way Jannik Sinner carries himself on and off the court reminds him of the Swiss ...

Eight-time Wimbledon champion Roger Federer had an incredible rivalry with Novak Djokovic and Rafael Nadal. However, the ...

It's Roger Federer's wholesome attitude to life that makes him such an attractive prospect for sponsors and marketing opportunities. He was a gentleman player too, which was the source of his ...

Roger Federer and his wife Mirka stepped out in chic looks for a glamorous evening celebrating the birthday of soccer legend Thierry Henry's longtime partner Andrea Rajacic.

The good news for the 'Demon' is that Sinner has opted not to defend his title this year but there are still plenty of dangerous opponents left in the Aussie's way. De Minaur next faces German lucky ...