Like its mechanical counterpart, which stores rotational energy so that it can then be expended—to drive a train, for example—the CX flywheel fuels momentum for marketers by removing friction and ...

At Amazon for example, the flywheel worked something like this: More selection has historically led to a better customer experience; a better customer experience attracts more shoppers ...

This flywheel approach has led to a resurgence ... and predicting maintenance needs. For example, AI algorithms can manage inventory more efficiently by forecasting demand, reducing waste, and ...