The morning after the big game, a lot of us are going to need a caffeine boost — and Starbucks wants to help with that.

So, while $2.3 billion feels unbelievable, when you think about all the coffee cup and Starbucks chatter that came from that one Game of Thrones scene, the number kind of becomes fathomable.

The first 60-second spot shows baristas opening Starbucks locations for the day and writing on cups with Sharpies, with a voiceover saying the "Starbucks you love is back ... hello again." ...

Whether it's the football game, the commercials or the enticing halftime show performance, millions of Americans will stay up ...

Forget manicures, chignons and caramel cashmere, a takeaway coffee cup is ... girls in Starbucks clutch one on social media. “It’s a status symbol: you’re on your good game,” explains ...

While it may not be everyone's cup of tea, the new omnimovement is ... but expanded out into an open world with a story crafted by Game of Thrones author George R.R. Martin, so you know it's ...