Jacob Schwartz is a hair colorist and the hair color trend ambassador for Schwarzkopf. He's worked with a ton of big names, including Bella Hadid, Troye Sivan, and Sydney Sweeney.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Martin Carrasco, Owner of Oak & Olive Premium Beard Oil, says he was purchasing products for his beard at the store. But those ended up having a lot of sulfates, acetates, alcohols, and ...

Available in 18 shades, the Pretty FreshTinted Foundation Balm works with every skin tone and provides airbrush-like results ...

Do you have blue eyes? We talked to experts to discover curious facts about baby blues, including whether your biological family is bigger than you ever imagined.

Filters, editing apps, and AI selfie generators like Lensa, Remini, and Photo AI are altering our perception of ourselves and ...

Historically Black Colleges and Universities (HBCUs) have long been celebrated as places where Black culture is honored, and their student bodies reflect the diversity ...

It’s no secret that Black founders go overlooked in American culture. I rounded up a list of the best Black-owned brands to support not just during Black History Month but year-round. Our editors and ...

Amazon is offering a super beauty rush sale wherein you can buy all things skincare, makeup, and hair care at up to 60% off.

Captain America can be an Asian man. Captain America can be a woman. Captain America could be anyone who stands for the ...

A time when pop culture was ablaze with some of the most unforgettable fashion trends. We rocked them—or so we thought! Let’s ...