Understanding ad effectiveness is key to successful marketing, yet marketers often shy away from the most reliable tools for ...

Concerns have been raised about the size of a hotel pool that contains live dolphins following the release of a “shocking” video overnight. The incident it captured stunned viewers worldwide ...

The Budget is almost here, with Finance Minister Nirmala Sitharaman set to present it on February 1. As always, various industries and social groups have put forth their expectations, hoping the ...

Bill Gates says he's gotten a few things wrong during his decadeslong tech career. The Microsoft founder spoke to The New York Times about how some of his predictions for the tech industry didn't ...

Locksmith Animation, the London-based studio behind “Ron’s Gone Wrong” and Netflix’s recent “That Christmas,” has announced its first independent animated feature. “Wed Wabbit ...

go broke” has been proven incorrect by a recent study. In fact, new evidence released in September 2024 found that inclusive advertising has a positive impact on sales, brand value and business profit ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 3 sec ago By Brandon Doerrer - 45 min 48 sec ago By Tim Nudd - 1 hour 37 min ago By Sabrina Sanchez - 1 hour 37 min ago By ...

Many supermarkets currently rely on brand-centric advertising, showcasing their corporate identity rather than highlighting specific products. It is common to see ads for major retailers such as Tesco ...

DHAKA, Bangladesh (AP) — Trains were canceled across Bangladesh on Tuesday as railway staff went on strike for higher pensions and other benefits, affecting tens of thousands of passengers and ...

And oftentimes when the economy gets tough, advertising goes down in the market in general. But our Christian formats tend to be more resilient.” Even with the publicly traded Salem Media Group ...

The "Bad Habits" singer, 33, revealed that he just became the first international music artist ... but the first dates to go up will be the rest of Europe.” Sheeran's European leg will kick ...

French gendarmes stand alert on a street in Mereau, near Vierzon, central France on January 23, 2025, as they secure the area following the kidnapping of David ...