Collabstr shares findings from its 2025 influencer marketing report based on 40,000 advertisers and 100,000 creators.

In 2025, law firms must embrace the rapidly evolving digital marketing landscape to stay competitive and capitalize on ...

While the top- and bottom-line numbers for Marathon Petroleum (MPC) give a sense of how the business performed in the quarter ended December 2024, it could be worth looking at how some of its key ...

Once you’ve identified your KPIs, schedule a recurring weekly meeting to review them. This isn’t just about looking at the ...

NPS alone no longer cuts it. Evolving customer experience metrics like CES and XQI are helping brands stay ahead in 2025 and ...

When businesses invest in marketing, they expect that investment to pay off in sales growth. This is true whether they are ...

UM, a global media agency network of IPG Mediabrands, has launched its new ‘Full Colour Media’ proposition and philosophy.

Email marketing is a vital part of any digital marketing strategy today. Email stands as the most reliable method to reach ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

With the advent of generative AI, the teams responsible for PMF and GTM—product and marketing—must be more aligned than ever.