Heartland Farms, based in Central Wisconsin, inspires "The Little Farmer," a Lay's Super Bowl ad directed by Taika Waititi.

The central Wisconsin farm was part of the inspiration for a 60 second Lay's potato chip commercial that aired in the third quarter.

From Master Lock's iconic ad to a litany of Miller spots, Wisconsin has often had a place in the Super Bowl commercials. This ...

Celebrities may no longer be winning at the Big Game. An array of Super Bowl advertisers turned up with creative ideas that ...

Lay’s dropped “The Little Farmer” as its Super Bowl ad instead. The brand insisted that the flip had nothing to do with a ...

Instead of making a spot of its own, Doritos revived its Crash the Super Bowl contest and challenged its fans: “Think you can make a better ad? Prove it.” Those behind the winning spot would receive a ...

The Big Game is a big deal for brands who invest in ads and programming. Every year it’s chaos. It takes over your life for months. And I feel lucky to have been part of it for 19 years. This year, I ...

Walking around New Orleans in the days before Super Bowl 59, it was impossible to avoid the way that the sporting event has ...

The NFL’s Super Bowl LIX brand campaign, NFL Flag 50, which is set to debut directly after the Apple Music Halftime Show, is ...

At the Super Bowl LIX, the Philadelphia Eagles and Kanas City Chiefs ruled the ground in New Orleans. The attendees seemed to ...

The Super Bowl commercial breaks had winners and losers too. We asked local advertising experts which of this year's ads soared, and which ones flopped. Here's what they said.

Super Bowl LIX brings the flashy ad bowl. Big game commercials star Seal, Matthew McConaughey, Aubrey Plaza, Bad Bunny, ...