Academy Award-winner Taika Waititi directed the 2025 Lay's Super Bowl commercial, celebrating the farms that grow potatoes ...

Heartland Farms, based in Central Wisconsin, inspires "The Little Farmer," a Lay's Super Bowl ad directed by Taika Waititi.

Academy Award-winner Taika Waititi directed the 2025 Lay's Super Bowl commercial, celebrating the farms that grow potatoes for the company's chips ... North America. AD METER 2025: Vote on ...

As the ad ends, the family is eating Lay's potato chips on a front porch. "While 'The Little Farmer' is a fictional story, it's inspired by a real-life farming family," Chris Bellinger ...