State Farm, Google, and Frito-Lay all had to shift Super Bowl ad plans this year, which creatives say is easier with ...

Instead of making a spot of its own, Doritos revived its Crash the Super Bowl contest and challenged its fans: “Think you can make a better ad? Prove it.” Those behind the winning spot would receive a ...

The central Wisconsin farm was part of the inspiration for a 60 second Lay's potato chip commercial that aired in the third quarter.

Heartland Farms, based in Central Wisconsin, inspires "The Little Farmer," a Lay's Super Bowl ad directed by Taika Waititi.

The Super Bowl commercial breaks had winners and losers too. We asked local advertising experts which of this year's ads soared, and which ones flopped. Here's what they said.

From Master Lock's iconic ad to a litany of Miller spots, Wisconsin has often had a place in the Super Bowl commercials. This year is no different.

At the Super Bowl LIX, the Philadelphia Eagles and Kanas City Chiefs ruled the ground in New Orleans. The attendees seemed to ...

Celebrities may no longer be winning at the Big Game. An array of Super Bowl advertisers turned up with creative ideas that ...

Super Bowl LIX brings the flashy ad bowl. Big game commercials star Seal, Matthew McConaughey, Aubrey Plaza, Bad Bunny, ...

Academy Award-winner Taika Waititi directed the 2025 Lay's Super Bowl commercial, celebrating the farms that grow potatoes ...

Lays is recalling some of its most popular chips because the bags are mislabeled. The mistake could prove deadly for people ...

Many Super Bowl ads try to dazzle or amuse you. However' Lay's commercial might make you cry like you just watched your ...