Viewers really loved the Lay's commercial featuring a young St. Johns County farmer, voting it second-favorite among Super ...

Heartland Farms, based in Central Wisconsin, inspires "The Little Farmer," a Lay's Super Bowl ad directed by Taika Waititi.

Viewers really loved the Lay's commercial featuring a young St. Johns County farmer, voting it second-favorite among Super Bowl commercials.

Florida spuds get a spotlight in a Lay's potato chip ad shot in Elkton that will air during Sunday's Super Bowl.