Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

Walmart’s latest brand and logo update has left some social media users baffled. On Jan. 13, the company announced in a press release on its website that it was launching a “comprehensive ...

The word “trademark” may sound like legalese, but learning how to trademark your logo doesn’t have to be a painfully complex ...

The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital ...

USB labeling has long been a mystery for consumers. Terms like “USB 3.2 Gen 2” or “SuperSpeed USB 10Gbps” have caused more ...

The ad serves as a lighthearted approach to explaining the company's logo, which is often mistaken for "QC" instead of "ON." ...

Gogo (GOGO) announced the finalizing of a multifaceted memorandum of understanding with Airbus (EADSY). The MoU confirms the two organizations’ ...

OpenAI's rebrand balances the technical and the emotional by updating its logo and centering a new typeface called OpenAI ...

AT&T is rolling out a new feature that will let Android wireless customers know why a business is calling them.

The true magic of updating a heritage brand lies in the tension of navigating the past, present, and future. Updating a ...