A diner may barely notice the small aesthetic touches that make a restaurant shimmer. The texture of the menu paper, the material of a wine book cover, the feeling of the font that spells out the ...

How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

The word “trademark” may sound like legalese, but learning how to trademark your logo doesn’t have to be a painfully complex ...

Benjamin Hill travels the nation collecting stories about what makes Minor League Baseball unique. This excerpt from his ...

What do you think of when you think of Hutchinson? For Chandlerthinks, a Tennessee-based marketing and branding company the city hired to help with a branding initiative, the answer was “A ...

OpenAI's rebrand balances the technical and the emotional by updating its logo and centering a new typeface called OpenAI ...

When the Kansas City Chiefs and Philadelphia Eagles square off on Sunday, it'll mark the fourth straight season in which the ...