which poses a tremendous challenge when it comes time to measure the impact of any one individual social media campaign.” That challenge can be lessened by detailing ahead of time what success ...

After seeing Neil Patel's Reel on Instagram showing off his social media strategy for 2025, here is what I am keeping note of ...

We track an unusual metric we call “competitor mention rate” that’s transformed how we measure social media success. Instead of focusing on traditional engagement metrics, we monitor how ...

When you decide to leverage social media you need to deploy it consistently over time. As with any initiative, you can measure the impact of a social media effort only after you've determined the ...