Booking.com claims it is able to measure the incremental ROI of its social channels thanks to a “bespoke model” developed in ...

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

I looked into Neil Patels video on this topic and came across some valuable insights on the use of organic ads.

The group wants to focus to customer retention via its SuperSaveClub membership over investing in pay-per-click and ...

A tectonic shift is underway in the worlds of media and marketing—one that has gone largely unnoticed by mainstream observers ...

E-commerce Expansion and Brand Acceleration to Drive New Revenue Streams and Maximize Market Penetration ...

Zinia Bhattacharya of Carmesi unpacks the philosophy behind Carmesi’s marketing strategy—from leveraging influencer marketing ...

QNET, a global wellness and lifestyle-focused direct selling company has organised a product workshop for the Media in Ghana.

Here are 9 low-cost marketing tricks to help you grow your business in Nigeria; Social media remains a powerful tool for ...

Ramadan is a time of interest for marketing, presenting a unique opportunity for entrepreneurs to showcase their products and ...

Rumour has it Cardwell was enticed to the role with promise of endless party pies and quiches at IAB's regular events.

Towards the end of 2024, SKIMS hit another significant milestone, opening up its first physical flagship store in New York ...