Booking.com claims it is able to measure the incremental ROI of its social channels thanks to a “bespoke model” developed in ...

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

I looked into Neil Patels video on this topic and came across some valuable insights on the use of organic ads.

The group wants to focus to customer retention via its SuperSaveClub membership over investing in pay-per-click and ...

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively. Learn more!

A tectonic shift is underway in the worlds of media and marketing—one that has gone largely unnoticed by mainstream observers ...

Bluewater, the fully converged direct marketing powerhouse, has launched a Brand Strategy division, combining top marketing veterans to help brands navigate today’s complex media landscape and ...

E-commerce Expansion and Brand Acceleration to Drive New Revenue Streams and Maximize Market Penetration ...

Zinia Bhattacharya of Carmesi unpacks the philosophy behind Carmesi’s marketing strategy—from leveraging influencer marketing ...

Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media.

African startups must embrace digital B2B marketing strategies or risk falling behind in an increasingly competitive market. The rise ...

X, was once a priority platform for players who wanted to have a public voice, but it has a growing number of competitiors ...