Leading social media experts ... passive follower metrics over time. Active followers regularly engage, click, and share posts, while passive ones lurk silently. We use this to tweak targeting ...

The analysis also included depression and anxiety metrics to account for overlapping psychological symptoms. Social media use was categorized based on frequency: never, less than once per week ...

It was a guess and, for a time, it worked so well that billion-dollar startups were born out of boozy media parties. With new metrics created to align “old” and “new” media revenue models, the ...

As a legal marketer, you already understand that social media brings value to your law firm. But how do you actually track ...