Unlock the benefits of social media for small business marketing. Let TechWyse show you the best social media platforms to ...

UM, a global media agency network of IPG Mediabrands, today launched its new ‘Full Colour Media’ proposition and philosophy.

Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers ...

With the advent of generative AI, the teams responsible for PMF and GTM—product and marketing—must be more aligned than ever.

In the age of fifth-generation warfare, battlefields have shifted to the minds of common citizens where misinformation and propaganda dominates. Social media platforms with billions of users ...

Meta Platforms, Inc.'s Q4 2024 is poised to show 24% revenue growth YoY, driven by AI-driven user engagement and strong daily ...

In a world in which bots are encouraged and authorised, social media companies will need greater transparency about their bot ...

A new study published in Frontiers in Social Psychology suggests that the popular social media platform TikTok may be ...

Here are the trends that have stood out to me over the past several years and where I think the industry is headed.

Likes, shares, followers—these metrics dominate our ... become the foundation of your social media strategy. True growth comes from building organic connections and fostering meaningful relationships ...

The Social Institute today released its fifth annual Student Insights Report on how social media and tech shape student ...

If adopted by the Albanese government, the new penalties would likely affect platforms owned by Meta as well as TikTok, ...