For the second consecutive year, Mountain Dew Baja Blast will take center stage on Super Bowl Sunday, for a simple reason: Upside. “Ninety percent of Americans still haven’t tried it,” says ...

Three decades ago, Seal ‘s “Kiss From a Rose” was a sultry, mysterious, romantic pop megahit — thanks in no small part to its appearance on the soundtrack for Batman Forever. In 2025, the U.K. soul ...

PepsiCo does not run from Baja Blast’s origin story with most consumers – that it tastes almost genetically engineered to ...

Between seasonal flavors, cross-brand collaborations, and fan voting competitions, many Mountain Dew flavors are now ...