Be ready to swipe through your SNKRS app and the San Francisco Foot Locker on Feb.14 for a chance to buy any of the models.

Bad news hit for shoe titan Nike (NKE) as it came off on the bad end of an analyst report. Reports from CNBC noted Citi cut ...

NIKE, Inc. is dominating NBA All-Star Weekend, displaying its dedication to the game with exclusive events, exhibitions and product drops across its ...

Nike’s latest TV ad is another slick paean to individual empowerment and prevailing despite the naysayers. Centered around Memphis Grizzlies star Ja Morant, the commercial features various ...

Not only is LeBron James one of the most accomplished basketball players in NBA history, he’s also one of the most ...

The Los Angeles Lakers aren’t the only brand that stands to benefit from acquiring former Dallas Mavericks star Luka Dončić.

Back in 2005, Nike dropped a series of five Air Force 1 colorways centered around a LeBron campaign that drew inspiration ...

How did Anthony Davis find out he was being traded from the Lakers to Mavericks? He was about to watch a movie when he got ...

The multi-year deal makes Evernorth Health Services the presenting partner of NBA Total Health, a holistic health platform ...

As we keep wondering whether Bradley Beal will waive his no-trade clause and allow Jimmy Butler to be a Sun next to Kevin Durant and Devin Booker, something else has started developing. It’s possible ...

LeBron James' sneaker empire is adding another heavyweight to its legacy with the Nike LeBron 22 “Black Label.” Limited to just 1,984 pairs as a tribute to his birth year, this premium edition arrives ...

The Dallas Mavericks made the most bizarre win-now trade in modern NBA history when they moved off perennial 25-year-old MVP ...