While gear is created in advance for an outcome favoring either team, only one can win. So what happens to the unsold merch? We found out.

The Super Bowl LIX champions style (pictured below) and '90s Inspired style are available in adult sizes small to double ...

Nike dropped its latest apparel release—the “So Win” T-shirt collection. Introduced alongside the brand’s first Super Bowl ad ...

Here's where to find the best Super Bowl 2025 merch to buy online, including Philadelphia Eagles Super Bowl LIX Champions gear.