Sephora is celebrating the Lunar New Year 2025 by giving Sephora's Free 13-Piece Sample Set on every order above $68.

Olaplex No.3 Hair Perfector (Image via Sephora) Olaplex No.3 is the top dog in terms of hair repair. This pre-shampoo treatment is patented to rebuild the broken bonds caused by heat, style, chemical, ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

When it comes to hair care, many of us tend to focus solely on shampoo and conditioning. here's how you can improve your ...

Hair care can be tough. When it comes to skin care, there's an understanding that not every product is meant for every person ...

The bottle is only small, but lasts for months and months. Although I find some of the Olaplex products to be slightly overrated, I believe this one is definitely worth the money and I can see how ...

having used Olaplex No. 3 multiple times before and after getting my hair highlighted, as well as several other alternative products listed below. You can purchase logo and accolade licensing to ...

As a beauty writer, I have a rotating cast of shampoos — but for the past three years, Olaplex No. 4 has been a constant on my shelf. Although this product was originally intended for bleached ...

And we know what products her hair stylist used to achieve this 'Nutmeg Pixie' look without damaging a single strand. Olaplex Global Ambassador and celebrity colourist Tracey Cunningham worked ...

The Price to Earnings (P/E) ratio, a key valuation measure, is calculated by dividing the stock's most recent closing price by the sum of the diluted earnings per share from continuing operations ...