The Driven Artists Racing Team (DART Car) tapped American artist Mickalene Thomas to design a custom wrap for their debut ...

Four examples of 3D printing being used in the design and production of high-performance eyewear for cycling, motorsport and other sports.

All-new Ekoi Pure Aero TT helmet was designed by Artificial Intelligence to make time trialists & triathletes faster. Can AI make you faster?

Sena Technologies has introduced the Phantom, a new full-face motorcycle smart helmet. Manufactured at a new facility, the ...

Max Verstappen has revealed a new helmet design for the 2025 Formula 1 season, featuring an additional star to celebrate his 2024 championship win. Known for h ...

Angus Logue is using a Raspberry Pi 4 to power his cool thermal fusion night vision goggles that seriously step up the night ...

Max Verstappen will kick off the 2025 Formula 1 season with a nod to his roots, thanks to a sleek new helmet design.

Lewis Hamilton after making the switch to Ferrari ahead of the 2025-26 season has revealed a striking new design for his helmet. The new design combines Ferrari’s traditional colours yellow and red ...

After first sharing a picture of himself in red Ferrari overalls with the caption 'First time in red' on Tuesday, Hamilton unveiled his new helmet on Wednesday morning. With the photo, the caption ...

Following his first day at Ferrari's Maranello-based headquarters on Monday, the 105-time F1 race winner has now showed off his new Ferrari-themed helmet design for the upcoming season. Lewis Hamilton ...

Lewis Hamilton has unveiled the helmet design he will wear for his first F1 season as a Ferrari driver. On Wednesday morning, Hamilton posted an image on social media showing off a striking yellow ...