Under new CEO, Planet Fitness pumps itself up with nationwide expansion
The New Hampshire-based company is opening new gyms around the country, spurred by a CEO change that has helped propel its ...
Planet Fitness is ditching the $10 membership it has had for 26 years, and hiking basic prices by 50%
Planet Fitness will start testing new prices for the Black Card, Benson said. The last time its price was increased was in ...
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Planet Fitness will raise its $10 membership plan for the first time in 26 years
“It’s a ‘get you off the couch’ price,” Planet Fitness’ former CEO told CNN in 2022. Planet Fitness has ... The company has sponsored the New Year’s Eve celebration in Times Square ...
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Major Planet Fitness Franchisee Converts Texas Gyms to Expand Footprint
Altamont exited its investment in 2022 with the sale to Olympus Partners. The group had 91 units when Olympus acquired it, said Bouchard, who’s been CEO since 2021. It’s since acquired 44 units and ...
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Planet Fitness opens at Big Six Towers, bringing new fitness options to Woodside
By Shane O’Brien Global fitness franchise Planet Fitness celebrated the grand opening of its new Woodside location Wednesday ...
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Planet Fitness adds CMO from Marriott to build on recent growth
He also interacted with franchisees, which could prove useful at his new gig, as 90% of Planet Fitness locations are owned and operated by independent business people. “Planet Fitness is an iconic and ...