Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

Roger Federer is set to feature in a big-money primetime advert during Sunday’s Super Bowl between the Philadelphia Eagles ...

Tim Henman faced Roger Federer, Rafael Nadal, and Novak Djokovic in their teenage years - and thought one of them wasn't ...

Young, vibrant personalities are part of On's foray into tennis sponsorships that feature young, charismatic athletes from ...

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

Rafael Nadal has equal admiration for Roger Federer and Novak Djokovic as the trio pushed each other to unprecedented heights ...

Djokovic embraced ten consecutive seasons with one Major semi-final, ruling the most notable tennis scene between 2011 and ...

Spanish tennis legend Rafael Nadal reflected on his iconic rivalries with Roger Federer and Novak Djokovic, sharing how they ...

Eight-time Wimbledon champion Roger Federer had an incredible rivalry with Novak Djokovic and Rafael Nadal. However, the ...

Roger Federer's agent Tony Godsick says the way Jannik Sinner carries himself on and off the court reminds him of the Swiss ...

It's Roger Federer's wholesome attitude to life that makes him such an attractive prospect for sponsors and marketing opportunities. He was a gentleman player too, which was the source of his ...

Roger Federer and his wife Mirka stepped out in chic looks for a glamorous evening celebrating the birthday of soccer legend Thierry Henry's longtime partner Andrea Rajacic.