With little scope for experimentation, businesses need an SMS alternative to make such marketing messages more useful, personalized, and engaging. So, what comes next? It all changed with the emer ...

Meta announced that its Messenger app will no longer support SMS messaging as of September. The change, which was quietly announced via in-app notifications and an updated support page ...

A whopping 98% of SMS messages are read, says the infographic, and the response rate of text messaging is 45%, versus 6% for email. It goes on to take a global view and explain that since much of the ...