Artificial intelligence is now in dealers’ website chatbots, text and voice assistants, sales lead tools, repair schedulers, ...

Whether your business is targeting other businesses (B2B) or consumers (B2C), they all have one thing in common: people.

Learn how to use 19 distinct sales funnels to guide customers, boost revenue, and achieve your marketing goals. Achieve your ...

The Bookseller is the incisive and independent source of news and analysis for the book trade and publishing industry. Get ...

Walker Books has appointed Andrew Stanley as sales and marketing director in the UK. He will have responsibility across UK and export sales, marketing and PR. Stanley began his career in editorial ...

The marketing director tells Tim Healey how she is building on, that rather than reinventing, a strategy that has propelled ...

An author took to TikTok to speak candidly about the amount of money she earned from publishing a book. It can really vary ...

Either MicroStrategy’s Michael Saylor is a visionary, or he’s a delusional egomaniac,” Forbes observed in 1998, during the ...

Being a startup founder means getting to grips with all areas of your business. Whether it’s marketing, sales or ...

The story of Intellivision is long and takes a number of turns, which you can read all about in the book Intellivision: How a ...

• Sample chapters, if available, or other material by the author that would be representative of the subject matter, writing level and style. • Information on the length of the projected (or completed ...