Roger Federer and Elmo from Sesame Street seem to disagree on the letters of the alphabet in a Super Bowl ad for ON running shoes.

Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

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In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

His videos have garnered more than 100 million views and nominations from the Television Academy and the L.A. Press Club.

The ad serves as a lighthearted approach to explaining the company's logo, which is often mistaken for "QC" instead of "ON." ...

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