Social media marketing has become one of the most effective and affordable ways for new businesses to gain visibility, connect with potential customers, and grow their brand presence.

Social media content curation requires more than creativity—it demands a commitment to ethical practices. We asked social ...

UM, a global media agency network of IPG Mediabrands, today launched its new ‘Full Colour Media’ proposition and philosophy.

Nothing is simple anymore-which is why relying on a single advertising channel is no longer enough to capture the attention ...

Social media has revolutionized the way businesses connect with their audiences. With billions of users across platforms like ...

UM, a global media agency network of IPG Mediabrands, has launched its new ‘Full Colour Media’ proposition and philosophy.

UM’s new model and research builds a clear understanding of the complex pattern of a brand, with insights into how to apply ...

With the South African influencer advertising market expected to grow by 10% between 2025 and 2029, reaching an estimated ...

UM, a global media agency network of IPG Mediabrands, today launched its new ‘Full Colour Media’ proposition and philosophy.

The Australian government’s recent regulation setting a minimum age of 16 for social media access raises critical questions ...

When businesses invest in marketing, they expect that investment to pay off in sales growth. This is true whether they are ...