Wendy’s, for example, does not sell its hamburgers ... To measure improvements in brand awareness and loyalty, social media channels offer the usual metrics like followers, views, impressions ...

Remember, one of the best social media metrics you have available isn't on a graph or pie ... Use geotags on your social post. For example, the lab where research was conducted, the spot where your ...

Whether launching your brand or wanting to refresh your strategy in the first quarter, here are six ways to make social media work for you.

As a legal marketer, you already understand that social media brings value to your law firm. But how do you actually track ...

Upgrading to Advanced Measurement Strategies Some metrics matter more than others. For example, visits to your homepage have ... and taking advantage of online channels in the process (mobile apps, ...

One of the most significant changes that social media has brought to the entertainment industry is the rise of direct ...

A CCRC has found that expanding its marketing efforts to include social media platforms has resulted in measurably improved business metrics.