When customers walk into Starbucks on Monday, the vibes will be different. At least, that’s the goal. Workers will ask guests if they want drinks for here or to go, offering ceramic mugs to those who ...

Starbucks' changes mark the first major test of whether CEO Brian Niccol can dig the company out of its first annual sales decline since the pandemic hit in 2020 ...

(Bloomberg) -- When customers walk into Starbucks on Monday, the vibes will be different. At least, that’s the goal. Workers will ask guests if they want drinks for here or to go, offering ...

When customers walk into Starbucks on Monday, the vibes will be different. At least, that’s the goal. Workers will ask guests if they want drinks for here or to go, offering ceramic mugs to those who ...

Part of his plan involves persuading Americans to once again view Starbucks as the go-to place to hang out. Creating a more premium experience in cafes, the thinking goes, will invite more customers ...

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Michael McNerney/SOPA Images/LightRocket via Getty Starbucks' customers have to wake up and smell the coffee! On Monday, Jan. 13, the world’s largest coffeehouse chain announced that they are ...

Starbucks (SBUX) is eliminating jobs as CEO Brian Niccol focuses on its Back to Starbucks plan. To "operate more efficiently" will involve making "difficult decisions and choices," he wrote in a ...