Nielsen will build a data pipeline to measure ad performance on JioHotstar, helping advertisers optimise campaigns during ...

JioHotstar has joined forces with Nielsen to introduce advanced analytics solutions for advertising campaigns ahead of the ...

Nielsen will develop a data pipeline to track the effectiveness of ad campaigns on JioHotstar properties, using its audience ...

Under this engagement, Nielsen will deploy advanced tools such as Nielsen ONE Ads (erstwhile Nielsen’s DAR – Digital Ad ...

It’s no gainsaying that the IPL is the biggest money-spinning event in a marketer’s calendar. The last season saw record viewership on TV and digital (over 500 million on each) and advertisers ...

JioStar’s Ishan Chatterjee along with Nielsen’s Arnaud Frade and Hemant Kewalya, share their insights on how this partnership ...

JioStar’s Ishan Chatterjee along with Nielsen’s Arnaud Frade and Hemant Kewalya, share their insights on how this partnership will reshape digital ad measurement and accountability ...

Media buyers estimate nearly ₹5,000 crore will be spent by advertisers on these cricket properties. JioStar, the new entity ...

MUMBAI: When the ad market is tough and advertisers are demanding transparency, there is no option for publishers but to open ...

Following its recent merger, JioHotstar aims to provide actionable ad insights to advertisers ahead of Tata IPL 2025 through ...