The average order value was $!65. And the credit goes to three channels: email, SMS and push, judging by a new study from Omnisend: Understanding What Really Works In Ecommerce Marketing. Automated ...

As the recent OCBC phishing scam has shown, it only takes a careless click on a spoof web link for a victim to risk losing ...

N EW DELHI: From Tuesday onwards, mobile phone users in India will receive only approved web links via SMS, as per mandated ...

SMS campaigns in the Americas also delivered remarkable click-through-rates (CTR of 12%), over five times that of email at 2.3%. This reflects the region's reputation for championing a mobile-first ...