The market research firm's data showed sales of women’s tennis apparel spiked 22% in the U.S. between the beginning of the year and early August, while men’s tennis apparel saw a 19% increase.

Wilson Sporting Goods has a new tennis shoe. Announced Wednesday, the brand is debuting a new shoe called the “Intrigue” ...

Intrigue is personalized to the needs of the female athlete, leveraging player insights and cutting-edge technology ...

“We think there is an opportunity for us.” Crafting women's apparel is part of the tennis experience for Psycho Bunny. When debating how to enter the sport, Cesvet says they didn’t want to ...

The brand says the shoe, developed with input from its signature player Marta Kostyuk, is "personalized to the needs of the female athlete." ...