We are removing "Knowledge that will change your world" from the core logo. Units may still use this tagline in ... In order to establish greater brand consistency — and with the understanding that ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

Apple has one of the most recognizable logos in the world. This video shows how Apple's logo has changed throughout the company's history. Follow Tech Insider: On Facebook More from News Apple has ...

For the first time in almost 20 years, Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to ...