In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

and the FIBA Basketball World Cup Qatar 2027 Local Organising Committee unveiled Monday the official brand and logo of the tournament. It marks a historic milestone as Qatar will host basketball ...

For the first time in almost 20 years, Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to ...

Explore the fascinating stories behind 11 iconic vintage car logos. Learn how design, history, and identity shaped these timeless automotive symbols.

The Groundlings Theatre & School has unveiled its new logo. This reimagined design reflects the iconic theater's dynamic ...

Esports World Cup Foundation’s Mohammad Al Nimer on the effect of marketing strategies and campaigns being considered ‘cool’ ...

Social media is sound-on. Yet, says Hannah Cahill of Amplify, brands often overlook the audio – not least beauty brands.

Advt In 2010, clothing brand GAP tried to ditch its iconic blue square with a condensed serif font for a more pared-back logo in a bold Helvetica type. The decision garnered so much backlash that ...

The new logo represents the brand's commitment to its philosophy while evolving, said the company in its press release ...

Squid Game also masters the art of colour in branding, and here to it shows us the power of simplicity. Clear colour choices were made for the uniforms and sets, with a predominance of pink and teal, ...