His weak performance showed that Americans do not give a shit about him or his day. President Joe Biden's inauguration beat Trump by a massive 9 million viewers. That was an inauguration that ...

Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.

The third week of TGL featured Rickie Fowler’s New York Golf Club against Justin Thomas’s Atlanta Drive Golf Club. It was yet another blowout with Atlanta winning the match 4-0, and the audience fell ...

According to Nielsen on Tuesday, the inauguration drew 24.59 million viewers, compared to 33.76 million for Biden’s 2021 inauguration and 30.64 million for Trump’s first in 2021. The figures are ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.

The first College Football Playoff National Championship under the expanded 12-team format took a bit of a ratings hit, as ...

The Media Rating Council has approved the accreditation of Nielsen's Big Data + Panel TV ratings measurement. The new method ...

"This effort marks the first time MRC has accredited a hybrid panel/big-data product inclusive of persons level estimates," ...

NEW YORK —The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s Big Data + Panel National ...

A massive part of the conversation around sports ratings and all their attendant sports business impacts on rights deals, advertising prices, and beyond is how they’re measured. While there are ...

During December, audiences in Mexico increased their streaming usage by 0.7 points compared to the previous month, accounting for 22.3% of TV viewing.