Avengers stars Chris Hemsworth and Chris Pratt and The Kardashians' Kris Jenner join forces in Ray-Ban's Meta smart glasses advert.

New Super Bowl commercials take AI from a hidden force to an everyday tool, yet the shortcomings and inconsistencies were hard to ignore.

We’ve officially experienced an AI Super Bowl, people. As everyone tuned in to watch the annual championship game, the biggest buzz wasn’t just about the As everyone tuned in to watch the Super Bowl, ...

Apple’s plans for tethered glasses were nixed, but it may still have designs on AR glasses and its upcoming iPhone SE 4.

OpenAI, Meta, Google, and more showed off AI-related TV spots during the big game between the Kansas City Chiefs and ...

The Ray-Ban Meta product is the latest attempt to take smart-glasses mainstream by making the wearable tech less ...

Apple AR glasses plan is reportedly still intact. But it's not like it can afford not to design this type of iPhone-replacing ...

Among this year’s spots during the big game, Dunkin’ doubles down, Bill Murray divulges his email address and Elmo looks ...

Artificial intelligence is set to show up in a big way during today’s Super Bowl ads, either as a technology product to be ...

Though consumers aren’t necessarily begging for head-worn computers yet, tech firms big and small see the technology as the ...

So, that leaves Meta and maybe Samsung in the game, and only one of those companies actually has a product you can buy right ...

Meta's latest Super Bowl ad highlights the power if its latest Ray-Ban collaboration, though they evidently aren't powerful ...