Consumer trust in AI is declining while businesses’ AI adoption is growing. This creates a challenging situation for companies heavily investing in AI capabilities and technologies. AI has become a ...

Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals. LinkedIn’s report, “The Future of B2B Marketing Measurement,” offers ways ...

Want AI search engines and agents to find and use your content? Traditional SEO isn’t enough. AI systems process information differently. This guide breaks down key optimizations to help your content ...

SEO agencies are perfectly positioned to expand their services to include website management. The connection between SEO and site maintenance is clear: both prioritize keeping websites fast, ...

Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say it’s the single most important channel for their campaigns, a new report found. The report from Skai, The ...

Your customer base is the single greatest determinant of your future success. In the competitive world of B2B, you’re in a race for profitability. Your technology might give you a temporary edge, but ...

Marketing relies on seamless access to data, but customer information is often trapped in silos across teams and platforms. As a marketer, you’re uniquely positioned to drive change by bridging gaps ...

Choosing the right paid media channels is key to B2B advertising success. This guide covers the best PPC platforms — Google, LinkedIn, Microsoft, and more — plus expert tactics to reach ...

Connected TV (CTV) is rapidly gaining traction as one of the fastest-growing media channels projected for 2025, thanks to its unique blend of big-screen storytelling and advanced digital targeting.

Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM) designed to help marketers allocate budgets more effectively in a dynamic digital landscape. After rigorous ...

I am not a brilliant fella, but I have moments of brilliance from time to time. Here are a few moments of martech brilliance that are worth sharing. I once worked on a complex multi-system project ...

Customer engagement and experience (CX) are in the midst of yet another big shift thanks to new technology and changing customer behaviors. So businesses are turning to AI to personalize interactions, ...