TikTok was granted a 75-day stay of execution this week. We discuss what’s next for the social media platform, why it was ...
Lauren Newman is well aware of the challenges facing news publishers trying to earn their fair share of the digital performance marketing pie. She cut her teeth in sales for storied pubs like Time Out ...
The brand is also focusing on product R&D as a big business driver.
Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger ...
Netflix's overall revenue grew 16% to $10.2 billion last year thanks to subscriber and ad revenue growth, with operating ...
The CPM model is broken. What other industry would accept paying full price for a product that delivers less than half of ...
Data brokers that operated in California last year need to register with the California Privacy Protection Agency by the end ...
Google asserts its position in the CTV ad ecosystem. Also: a change to its search ads biz may be inflating advertising costs ...
Retail media might not ruin retail, but the strikes are adding up. Plus, TikTok throws its support behind Trump.
Digital advertising’s potency has always come down to knowing what the audience is searching for and the sites they’re ...
Multiple different criminal rings around the world are orchestrating surgical phishing scams that target ad industry media ...
The Trade Desk announced its plan to buy Sincera, a startup that aggregates and supplies metadata to ad tech companies.