Effective media planning is no longer just about maximizing reach or minimizing cost. Recent research emphasizes the ...

Steven Courtney has been appointed as FUEL’s director of content. Prior to joining the business, he held the position of ...

With Ireland’s Six Nations campaign set to kick off this weekend, Virgin Media Television has teamed up with Guinness to ...

Aldi Ireland has launched a new campaign called “Good Food, Good Mood” to highlight how quality food can help improve people’s moods. The campaign was created by McCann Manchester and plays on the ...

IAB Ireland is partnering with IRM, the Institute for Advertising and Media Statistics, to publish the annual digital ...

Orlagh Geraghty, head of brand marketing, Britvic Ireland is the new chair of the Marketing Society’s council. She takes over ...

Reflecting on 2024, OOH experienced remarkable growth with many of the trends we anticipated coming to fruition. Looking ...