Brands seem happier than ever to adapt or remove their apparently untouchable logos. The effect is often striking visually, ...

LFP Media and Leroy Tremblot created a cutting-edge identity inspired by video games for France’s top two football leagues ...

The design approach prioritises the human element over the superhuman, emphasising personal narratives and emotional depth over athletic achievements ...

This project was selected as Best in Book in The Annual 2019, CR’s award scheme celebrating the best in creativity Feminine hygiene brand Libresse – known as Bodyform in the UK – has been in the news ...

This project was selected in the Design – Packaging category of The Annual 2018, CR’s award scheme that celebrates the best in commercial creativity Schweppes’ brief to the design team at Kenyon ...

Stephen Hancock is executive creative director at TBWA\Media Arts Lab in London, working exclusively on Apple. Prior to this, he was a creative director at 180 Amsterdam and design director at Nike, ...

While everyone knows that smoking can cause cancer, this ad draws on research from YouGov that suggests only 15% of people are aware obesity is the second highest preventable cause of cancer. To help ...

Depop is a peer-to-peer social shopping app based in London. It provides a mobile marketplace that enables individuals to buy and sell clothing. Users can ‘like’ items, leave comments on them and ...

Vikki Ross has been writing copy for major brands for 23 years. She specialises in branding and tone of voice, and travels the world telling businesses how to talk. She also regularly teaches, judges ...

This project has been selected in the Digital – Websites category in The Annual 2019, CR’s award scheme celebrating the best in commercial creativity WeTransfer positioned itself as the go-to ...

This project has been selected for the Advertising – Integrated Campaigns category in The Annual 2018, CR’s award scheme celebrating the best in commercial creativity To promote its coverage of the ...

Happy Thoughts: Advice for Your Average Creative is a new series of articles by Stu Outhwaite-Noel of the agency Modern ...