According to CreativeX, ad creative is responsible for nearly half of sales lift. So why doesn’t creative get the credit it ...

ENCO has integrated its SPECai ad creation service into vCreative’s media workflow platforms, allowing vCreative users with a ...

"As we scale aggressively on a global level, this acquisition strengthens our product portfolio, accelerates our Generative ...

A sure-fire way to keep a client is whacking their logo on a billboard along their commute. But might it work for punters, ...

Appier (TSE: 4180), the AI-powered SaaS leader in Advertising Technology (AdTech) and Marketing Technology (MarTech), has ...

Beiersdorf chief digital officer Axel Adida has a tall order: market the conglomerate’s brands, including Nivea, Eucerin, and Aquaphor, across 89 markets-and prove that those efforts are working. "We ...

OpenAI aired its first-ever Super Bowl ad this year. The 60-second spot, costing approximately $14 million, uses an artistic ...

OpenAI plans to air its first TV commercial during the Super Bowl, marking its entry into advertising, suggest reports.

Campaign Middle East got some of the Middle East region's most respected creative agency leaders to rank the top ads from ...

Explore the viral drone video featuring Drake and discover why fans think it was a promotional stunt for crypto gambling.

New Super Bowl commercials take AI from a hidden force to an everyday tool, yet the shortcomings and inconsistencies were hard to ignore.