Heineken “significantly” increased its marketing spend across all regions last year, now accounting for 9.8% of revenue.

For us, this has been about more than just efficiency or profitability—it’s been about redefining how debt resolution is done.

Scott Utke, who says Welch’s previously underspent on marketing, has led an ambitious rebrand and is in the midst of ...

FutureofWork - Most marketing leaders still feel unprepared for implementing generative artificial intelligence (GenAI), ...

Chili's is backing a 15-minute short film on Lifetime made look like one of the network's sudsy movies as advertisers push ...

While some may doubt the validity of astrology, many still find themselves intrigued by the unique qualities and ...

Books are fascinating things. Indeed, where would we be today without the written word, right? Unfortunately, many books were ...

COMMENT: The unending marketing push for Valentine’s Day is one thing, writes . But getting unsolicited mail under the guise ...

As the last straw for customer retention, customer service is key. Here's how AI can help elevate the customer experience for ...

Since the first radio commercial aired in 1922, the U.S. has been considered an ad society, meaning American culture can be ...

This year's Super Bowl commercials relied on comic relief and highlighted noncontroversial topics, like streaming and entertainment.

The guests chosen for the podcast all have one thing in common: they hold faith at the center of their lives. These speakers, ...