The 2025 Super Bowl is right around the corner, as is a brand-new slate of advertisements for fans to enjoy during the commercial breaks. Companies have always paid an absolutely astronomical ...

Which drives up dollars.” Since 1989, USA TODAY Ad Meter has surveyed viewers live and awarded an annual winner to the highest-rated commercial from the big game.

Absolutely. Viewers are easily offended these days and ad teams will do everything in their power to avoid being responsible for that commercial. But each year, the Super Bowl provides us with ...

That’s powerful.” In that sense, the increasingly coed composition of commercial lineups will be meeting the newbies where they are. Certainly, the big game always featured pitches that ...

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Super Bowl LIX, Sunday, February 9, 6:30/5:30c, FOX ...

Beyoncé, Britney Spears and Pink during the making of the Pepsi music commercial "Gladiators" in Rome on Sept. 22, 2003. (John Gichigi/ Getty Images for Pepsi) ...