It was in 1978 that Coors started brewing up "The Silver Bullet," Coors Light, taking on Miller Lite which had been around ...

Hidden Classics takes you back to Coors Field's 1995 debut - a game that had all of the ballpark's frenetic slugfest ...

Yes, Coors Light. The beer company. On Wednesday, the beer brand announced that it's making sure the Monday after the Super Bowl is as relaxing and as literally chill as possible with its "Coors ...

Hungover from Super Bowl? Not if you keep drinking! And Coors Light has the perfect solution. The national beer company has transformed the dreaded "case of the Mondays" into a literal case of beer.

Sales of Coors Light surged in 2023 following the Bud Light debacle but has since softened amid a broader weakness in beer sales as Americans cut back their spending. A case of the “Mondays Light." ...

This year, Coors Light is turning the phrase into a literal case of beer with Mondays Light, which is new limited-time packaging "designed to bring chill to one of the worst Mondays of the year ...

Coors Light was first brewed in 1941 but was soon discontinued. It was reintroduced in 1978 as a “diet-beer” alternative to Miller Light, which debuted three years earlier.

In anticipation of Super Bowl Sunday, Coors Light announced Wednesday that ... The latest marketing tactic comes after the beer company misspelled the tagline “Mountain Cold Refreshment ...